Do you know that around 75% of marketing experts increased the trust and credibility of their company through digital marketing? (Source: Smart Insights)
In today’s era of competition, growing your business isn’t easy and here digital marketing can make things simpler for you. Digitalization has certainly changed the whole concept of marketing. Now customers are more active online, therefore, targeting them there is a bigger ideal. Digital marketing includes sets of practices and tactics that help in marketing your business online.
Whether you are a small, medium, or large business – increasing customer base/sales is the major goal of every business. Digital marketing helps businesses achieve it.
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Some Interesting Digital Marketing Stats To Know
Here are some statistics that prove how beneficial is digital marketing:-
- 70% of marketers invest actively in content marketing. (Source: HubSpot)
- 86% of marketers increased brand awareness with the help of single or multiple digital marketing channels. (Content Marketing Institute)
- 61% of marketers say paid searches have excellent ROI. (Statista)
- 79% of marketers educated their target audience with digital marketing. (Content Marketing Institute)
- 85% of marketers think that customers expect a smooth personalized experience. (Evergage)
- Businesses that work on nurturing leads through inbound marketing tend to make 50% extra sales, compared to those following traditional marketing. (Marketo)
With these statistics, it should be clear that digital marketing is effective for boosting any business growth. It opens your doors to more customers and increased growth opportunities.
Still not sure about following digital marketing? Keep scrolling to discover the top ten reasons why digital marketing is crucial for your business. Let’s get started with the importance of digital marketing now!
10 Benefits of Digital Marketing For Any Business
1) Better Way To Define Your Target Audience
A great advantage that digital marketing offers is that you can define your target audience extremely well. Due to the fact that users leave more and more data online (through Google accounts and social media profiles), the marketers can narrow down the target audience very precisely for different marketing types.
Traditional marketing only allows the choice of placement, i.e. on magazines, hoardings, etc. With a well-defined target audience, businesses can increase the efficiency of their advertising efforts.
Since it allows you to define your target audience, the importance of digital marketing is high for your business.
2) Helps At Building A Good Relationship With Your Customers
Another reason for the importance of digital marketing is – that it’s great at building relationships with customers, resulting in customer loyalty. Social media in particular can be very effective. On Facebook, you can comment on reviews, answer questions, and respond to comments.
When you communicate with your customers online, you make your business human. In addition, it also makes your customers feel that your brand cares about the customers and their opinions.
For example, after every purchase, companies can opt to send a thank you email to their customers and can run follow-ups on that email to nurture the relationship which can lead to higher lifetime customer value (LCV).
3) The Cost Of Digital Marketing Is Lower Than Traditional Marketing
Digital marketing costs significantly less than traditional marketing. No expensive TV ads, newspaper or radio ads, hoardings, etc, which usually cost around thousands of dollars. There’s no cost for printing brochures or flyers. In fact, most digital marketing tactics are free, such as using social media, blogging, and SEO. In most cases, it only costs you time.
To start a blog, it is probably gonna take you less than $100 to start. Although the cost to keep publishing content and implementing SEO can add up but it’s exponentially less than launching traditional marketing campaigns.
Similarly, other digital marketing tactics like social media ads or PPC will cost money. But even if we compare them with traditional marketing costs, the cost of operation comes out to be low in digital marketing. Thus this is why digital marketing is a pocket-friendly choice for many businesses today.
4) Convenient To Target Multiple Target Groups Simultaneously
With traditional marketing, it might be difficult to target multiple target audiences altogether. However, digital marketing, it’s just a piece of cake. You can quickly duplicate campaigns and adjust them according to your audience.
Marketers usually adopt a brand’s message specifically to their multiple target groups.
Let’s suppose your business deals in cars. So if you target family fathers, your message can point out the safety features in the new model. Whereas for young men without a family, your message can focus on the incredible acceleration.
Hence targeted advertising messages are always more efficient than generic advertising messages. Since your customized messages can be delivered all together across different target audience groups.
5) Greater Flexibility Than Offline Marketing
Furthermore, one of the biggest benefits of digital marketing is that you are very flexible as an advertiser and as well as a marketer. Pausing campaigns, changing the budget, or running additional ads is not a problem for you. Any developments (or) changes can be made quickly while running digital marketing campaigns.
Hence, the risk of burning your advertising budget fast is significantly lower.
Especially for every small business that wants to save money one way (or) the other can utilize digital marketing, to make their cost of marketing cheaper and helps them save a lot of money.
6) An Element To Influence Target Leads
When someone visits your website, they get to know various information about your products/services. As they spend time on it, your target visitors begin to be influenced by your website content.
The influencing elements that do the job can be copywriting, images, pop-ups, videos, or the content itself. These elements can influence customers and encourage them to opt for your products (or) services.
Sticking not just to websites, even if an end-user follows your brand on social media, they can be influenced by your social media messaging, and ease of connectivity.
7) Increase In Eye Balls
Websites and social media profiles are the two main pillars of exposure in the digital realm. Generating revenue for a business only through ads (or) website clicks (or) even through social media engagement is quite possible and in fact, thousands if not millions of businesses around the globe follow the same approach.
Since establishing a digital presence is all about being wherever your leads/customers are online. Irrespective of the platform, your business can have a presence whenever you want and once you establish a following on a couple of channels. Let’s say, on Instagram and search engines.
Then your website is bound to have more and more eyeballs each passing quarter and that should positively impact your revenue.
8) The Ease Of Sale
Having a website is an important element of most digital marketing campaigns. Having a website ensures that your business runs smoothly. No matter if you are an online entrepreneur, florist, or restaurant owner, at the end of the day a website will help you promote your business.
But to facilitate the sales of your products and services, you must use the appropriate information materials and software to boost your site and increase its visibility. To do that organically various SEO strategies will help you (or) else you can pay for advertisements.
Either way, to make sales, it’s all about capturing and attracting your target audience into a funnel and then by filtering and nurturing your prospects over and over, you can form an omnichannel approach where making sales becomes a lot easier once people start converting.
9) Reach Is Much Wider
Free local papers are delivered in a particular region. The number of addresses can be relatively large, but it doesn’t mean that everyone around the corner of the globe can read the magazines (or) local newspapers. The actual reach with this form of marketing is therefore a lot lower than you might think.
However, with digital marketing, the reach is often multiple times higher. Through digital, one can reach a large pool of target groups more easily.
You should know that more than 4.95 billion people use the internet, which is approximately 62.5% of the total world’s population. Surprisingly, the number is increasing with time. Thus, if your business wants to target more and more customers globally, then you need to get started with digital marketing as soon as possible.
10) Campaigns Can Be Adjusted
With online marketing, you undoubtedly pay attention to the results of the campaign. Not only afterwards, but also especially during the campaign. If it appears during a campaign that things are going less well than hoped. Then, you can always adjust it. You can make adjustments to an advertisement for achieving better results.
This is possible even after the advertisement is already live. It is of course unthinkable with offline marketing. Once that local paper ad is printed (or) that billboard is placed, you can no longer adjust that campaign without re-strating it again.
Above were the top ten advantages of digital marketing. Other than these benefits, here are some more benefits of digital marketing that aren’t in the spotlight. Go have a look!
- Measurable results: In digital marketing, we have real-time data on every user action. This makes it possible to keep exact control of the most relevant metrics for a business. It helps you measure the return on investment of each of your campaigns.
- Customization: By being able to measure the results in real-time, businesses can customize their campaigns better. This allows you to correct inappropriate things fast and efficiently.
- Expanded scope: With digital marketing, the target range of your business is no longer limited to its immediate environment. You can reach users from anywhere in the world. If we combine this with the possibility of selling online, the growth potential is enormous.
- Loyalty: Digital marketing allows us to develop close relationships with customers and nurture them through repeated impacts, which helps us foster brand loyalty.
- Two-way traffic: Digital marketing provides communication between companies and interested parties. Companies can use people’s reactions to improve themselves and their techniques, making the brand more dynamic and adaptable.
- Multiple relationships: Since everyone can come into contact with everyone on the internet (company, customer, potential customer, expert, etc.), many more relationships are possible. You can use this ability of the internet to make as many customer-brand relationships as possible.
With these benefits, it is clear that digital marketing isn’t just important, but in fact, damn crucial for most businesses today. Whether you want to increase your sales, meet your business requirements or fulfill your goals – Digital marketing is something you can rely upon. Whether in terms of effectiveness or budget, digital marketing is better than traditional marketing.
Your customers are on the internet. Your competitors are on the web, targeting their customers, and increasing their sales. So what are you doing?
Relying on traditional marketing to get you, customers? Well, traditional marketing is outdated. What’s new and better in digital marketing. Introduce it to your business and get yourself more targeted customers fast.
If you are new to digital marketing, it’s best to hire an individual expert or marketing agency. They will take care of the marketing job better and more efficiently than you. Plus, it’s not hard to find a marketing specialist these days. Just go on the web and you’ll find a plethora of options to choose from.