Starting a pet blog can be a fun way to share your love of animals and help other people care for them at the same time. In addition to allowing you to express your passion for cats, dogs, birds, and other pets, blogging about them can also be rewarding from a financial standpoint.
By 2030, global pet care alone (a segment of the pet industry itself) is said to be worth $230 billion. So there’s no denying that it’s a huge market to operate in and certainly, you will (& should) experience competition to thrive in such a space.
When it comes to starting a successful pet blog, requires research, preparation, and persistence. However a blog isn’t something you start on a whim, it’s a long-term commitment that requires time and dedication. But if you have the right attitude, success is within reach.
How To Start a Pet Blog in 7 Steps in 2022?
Firstly I need to mention that pet blogging can be lucrative, but it’s also competitive. There are hundreds, if not thousands, of pet blogs exists online, so you’ll want to do a little research before deciding on how to start your blog.
The research doesn’t have to be complex for pet blogging, as you can follow the same approach of blogging when it comes to pet blogging. However, there can be slight tweaks while running such niche blogs, depending on you and your goals.
So I hope you’re here reading this with an empty cup (empty mind) because what I am going to share could be a perfect starting point for someone trying to get into pet blogging in 2022. For simplification, let’s go over the seven steps to starting a pet blog.
1) Pick your sub-niches
4) Design your pet blog from scratch (or) Install a WordPress Theme
Designing your blog might not be as crucial as choosing a niche for your blog. But a blog with horrible design and terrible user experience doesn’t let you win in any case; instead, it can tank your pet blogging growth.
However, most bloggers install WordPress and use its FREE themes. That’s a good starting point
In case you know how to design without templates, then you can probably use page builders like Elementor once you install WordPress on your site. Or else you can hire a WordPress designer to design your website from scratch.
If we assume you don’t know how to design on WordPress from scratch and also if you’re tight on a budget to hire a dedicated designer, then the best option is to choose WordPress templates from Envato.
These templates can differ from your usual FREE WordPress templates and might be suitable for the pet blog design that you’re vouching for.
Tip:- Look at other pet blogs in your sub-topics and probably adopt the same design style to make this Step less hassle for you.
5) Plan your content (Target topics for Pet blog)
So you’ve got a domain name and a blog design; now it’s time to give your pet blog some content. Probably this section/step has to be the most important of all, and this is where most newbie bloggers struggle to go wrong by doing keyword research incorrectly and choosing to write blog posts that they can never rank.
I know blogging is freedom, and probably as a writer and someone who loves to talk about pets. You might think that doing keyword research will bound you to your limits in terms of choosing what to write.
But writing articles with no target keywords is just like spilling drinks all over the place. (It’s just going to get messy)
However, there’s another way to look at it, with proper keyword research and planning out your content. You’re more so be stumbling upon topics which you would never think of covering (& who knows, you might even like writing such articles).
Here I can share two effective ways through which you can come up with content ideas for your pet blog, and those will be:-
5aa) Using Ahrefs to find keywords for which the existing blogs in your space are ranking for
Ahrefs is a well-known keyword research tool that can help bloggers find keywords for their blogs through the data it can provide.
6a) Use Sufer SEO for Outline and on-page SEO suggestions
I can’t tell how much time and guesswork this tool can save you when it comes to crafting a perfect article with the best probability to rank on top. Surfer SEO, if you don’t know, is an A. I driven content generation tool that, in this case, it can help you plan, outline, and optimize content for a post.
For any given keyword, this tool analyses the top-ranking articles and will come up with the best suggestions to create an article/outline in terms of,
- Average Word Count (Which tells you how long should a blog post be)
- Exact words and phrases to use in the content (So that Google can easily understand and relate to your content)
- Internal link suggestions & much more
7) Promote your pet blog (Leverage off-page SEO)
In the above step, we have taken care of writing optimized pieces of content, and once you publish a bunch of articles on your website. It comes down to how you build authority to your blog and wait for Google to rank your content.
In terms of promoting your pet blog, there are two ways in which you could leverage:-
- Off-page SEO (To build authority and rank on Google)
- Social media channels (To generate that instant rush of Traffic)
7a) Off-SEO (Building Authority)
You must know that off-page SEO is all about backlinks, and you could quickly get your website in the eyes of Google and other search engines by building backlinks. But keep in mind that your on-page SEO (i.e., blog posts) and content needs to be on-point before you start building backlinks and expect good results.
Here I won’t bore you with suggestions like building profile links, forum links, blog comments, etc., because they don’t work that effectively, and they are a total waste of time if you ask me. Hence what I would recommend is to go after two kinds of backlinks:-
- Guest posts:- Guest posts are nothing but you write content and publish it on another blog in return for a backlink. Since you’re gonna operate in the pet industry, I would recommend you to Google ‘Your Pet Niche’ + ‘Write for Us’ (For example, ‘DOG’ + ‘Write For Us’) to come across websites in your space that accepts guest posts and pitch them for guest posts.
- Editorial Links:- These types of backlinks are nothing but link insertions. Where you request another blog to insert your article link in exchange for money or maybe for free.
Apart from the above two types of backlinks, there are still many backlinking strategies that you can go after, such as broken link building, HARO, and Un claimed brand mentions, etc., to get the links that you want.
7b) Social Media Channels (For Traffic)
Social media is a great promotion channel for bloggers. I am sure people would surely follow and love seeing pet content on social media. However, you won’t be posting your articles there. Instead, you can use pictures of pets and make videos to generate exposure to your social media accounts.
Also, Traffic coming from other platforms can be a good indication for Google to consider your blog and consider its content authoritative. In some cases, it can help you boost your Google rankings too.
On the internet, plenty of bloggers use platforms like Pinterest to bring thousands of Traffic to their websites and convert that traffic into revenue. For example, you can watch this video from Katie Grazer on how she was able to generate traffic to her blog using Pinterest.
Hence you can do the same with your pet blogs once you understand which platform suits you best and if you can leverage it to your full potential.
Usually, social media promotions can include:-
- Growing your account and generating engagement to your posts
- Leveraging other bloggers and influencer’s accounts to promote your content to their audience
- Running ads to your account (Which can be expensive)
Top Pet Blogs To Follow & Know Your Journey
No matter in which niche you operate for blogging and also it doesn’t matter whether you’re into blogging (or) looking to grow your online. To keep up, you have to follow top players in your niche and learn from their websites as a blogger.
The 8 best pet blogs which I am gonna share are indeed an inspiration for the new pet bloggers out there. If you’re about to start a pet blog and looking to stay in this niche for the long term, then I suppose following these top pet blogs and learning their strategies could help you reap some benefits for your blog.
In this section, I will list the top pet blogs I found on Google, which is on the basis of the Traffic that these blogs generate. I choose such blogs because if they rank on Google a lot, then they must’ve built some good authority in the space and more importantly they should be earning good enough.
Unfortunately, there are not many pet bloggers who share their income online. However, after looking at their traffic numbers from Ahrefs, I can estimate that some of these websites are making upwards of $10k per month. I think these are some damn good figures to consider while blogging.