There is a lot of talk about keywords in SEO, for any blogger (or) brand keywords are the most basic pillar to grow their blog. As we all know, if you’re unable to get higher keyword rankings for the content on your blog, then it is most unlikely to generate good search traffic.
To create a successful blog, choosing the right keywords and having good keyword rankings are the most essential element. Despite such, I feel there is not-so-comprehensive talk about topics like how to track keywords and what is a good keyword ranking for any blog.
Hence through this article, I am going to clear your doubts by explaining everything in layman’s terms.
What is Keyword Ranking?
A keyword is a search query that an Internet user uses to search for information or shop online. It can either be one word or a combination of words. For instance, “Best IT Company in the US,” is a six-word keyword, while “Cricket matches” is a two-word keyword. Whenever the user types these keywords in the search box of a browser, the search engine puts forth relevant results from its own collection of databases.
So, if you want to bring web traffic to your site and wanna improve revenue numbers, you have to figure out all the possible relevant keywords for your site and rank them.
Otherwise, your website will get lost amongst millions of websites out there. Several surveys & studies done in the recent past revealed that most people tend to click only on the first page of any search result. In a nutshell, the higher you rank, the better it is.
One thing you need to note here is that you can not directly tell top-rated search engines such as Bing or Google regarding what your website is about. Instead, they’ll analyze your website content to determine what keywords your site needs to rank.
Also, there is no minimum or maximum number of keywords your website can rank for. There are a variety of factors that affect a website’s rankings, spanning from content, design of the site to link building. Improving keyword rankings for your website is not an overnight venture, it takes time, requires real dedication to be a cut above your rivals for SERP results.
Search engines such as Google have complex algorithms to weight an array of factors to rank or de-rank a site for each keyword.
However, the Google keyword ranking is different for desktop and mobile users. Because users on mobile phones want faster loading sites and navigation-friendly pages to show on their screen and for those reasons, Google shows different search engine results on mobile.
Moreover, these days, Google wants sites to adhere to the Mobile-First Indexing approach which means, if your website is not mobile-friendly, then your desktop rankings can get hampered.
Before you make efforts to rank your site for the keywords you need to prepare a list of keywords to rank for. The keyword list must be prepared based on the search volume and competitiveness of each keyword. For a new website, you should always target keywords that are less competitive, more relevant, and should have decent search volume.
The term ‘competitiveness’ and ‘decent search volume’ while doing keyword research are subjective which means they vary from niche to niche. Since some niches will be easier to rank compared to other saturated niches, I can’t give a generic number to competitiveness (or) a number for decent search volume. To understand how to find good keywords for your blog.
I would recommend you to go through my article on ‘Ultimate guide on how to start a blog and make money’.
For every new blogger, one thing that they should keep in mind is that don’t expect to rank on top for different keywords within a few days, it takes time unless you apply black hat strategies.
However, these strategies may land you in trouble, because Google frequently updates its algorithm and throughout these years Google has become smarter enough to recognize unethical practices which may altogether ban your site from showing up on search results.
So, would you like to wait and achieve long-term results or get yourself in trouble for short-term gains? No, right!
Till now, I think I have talked enough about keywords and keyword rankings. I think one of the most essential parts of blogging after choosing keywords, writing content, and building backlinks are tracking those keywords. Thus the next section is gonna be on that.
How to Track Your Keyword Rankings?
Once you have prepared a set of keywords for which you want to rank for, and you have invested some time writing content around these keywords, it is imperative to track the keywords to know whether your strategies are working.
As a rule of thumb, check your rankings at least once a week, because then only you will know whether you are headed in the right direction or not.
Tracking keyword rankings play an important part for someone who really wants to generate traffic from search engines. You can eventually track keywords within your Google Analytics account but there are many paid keyword tools in the market that can help you do more than just tracking.
Here I wanna share a list of tools that you can use for tracking your keywords and also keep in mind that some of these tools are very useful for coming up with potential keyword ideas too.
How To Check Keyword Ranking in Google Analytics?
I think having a Google Analytics account for every SEO is mandatory and since the tool itself is so simple and makes it easy for us to dissect crucial analytical data. It is never a bad idea to track and monitor your keywords on Google analytics.
However, there are multiple advanced analytics tools in the market. But for most bloggers, brands, and SEO’s I think Google Analytics is more than enough to analyze keyword rankings.
Connect your Google Search Console with Analytics
To get the better out of Google Analytics you need to connect it with multiple tools just like Search Console. The reason why I want you to connect analytics with the search console is that the data between the two tools could be shared and hence when you look at your screen you get to have better metrics to keep up with your analysis.
What is a Good Keyword Ranking?
Knowing the SEO keywords to rank, and then targeting them is imperative if you want to survive and thrive in today’s neck-throat competitive blogging world. It is important to track your website’s SEO rankings to have a fair idea with regard to your SEO strategy. If you are not getting the results you expect, you can always tweak your strategy.
It is recommended to conduct competitive research, understand the latest trends, and even rope in SEO experts to claim the top spot of Google SEPR. Or else you can just sit back, and watch your competitors get all the traffic, and make conversions like crazy.
Hence I hope you understood the concept of keyword rankings and why it is important to keep track of them.
Hope you liked the article, every suggestion is welcomed. Share with us in the comment section below. Happy ranking!